Taking inspiration from Valerie Casey's approach to The Designers Accord, we have created a social impact project to create, launch, and spread a voluntary Hippocratic oath for retouchers, photo editors, graphic designers, software tool makers, and brand managers who want to increase authenticity in the images seen in the media and in advertising.
We aim to create a singular oath for multiple people in the system and guidelines for different contributors. Image-makers who are participating in this project gain the following from membership:
Retouchers & Creative Agencies
Share best practices for more thoughtful retouching techniques and receive guidance on how to bring up lighter retouching with clients.
Share what can be done on a shoot to minimize significant retouching.
Learn from their users about meaningful new features that might do things like track and score manipulations.
Artists, Celebrities & Thought Leaders
Share perspectives on what being involuntarily retouched feels like, ways to build an accord in a successful way, and what we can learn from history.
Brands & Media Outlets
Discuss body dysmorphia and learn how their peers spec images in ways that appeal to a growing class of customers and readers.
Discuss ways to infuse ethics into post production course curriculum.
WHO WE ARE
The Retouchers Accord is a project of Unreasonable Women, a NYC-based company that designs products, services, and workplace policies that empower women.
To convene the conversations, structure useful debate when there is disagreement, create the oath, and roll out useful tools and guidance about the issues raised through this process. When it's evident that the conversation has moved past the need for the accord, we'll retire it or help it take a new form.
Sarah Krasley has over a decade of experience creating collaborative, consensus-based agreements. She spent seven years at Autodesk developing software tools to empower designers and engineers to consider more sustainable designs while they work in software. Prior to that she helped develop consensus-based standards for renewable energy that inform the US EPA’s definition of green power.
Our Advisory Board is comprised of subject matter experts and practice leaders in retouching, post-production, design education, photography, and editorial.
Sarah Krasley, Chair, Founder, Retouchers Accord
Valerie Casey, Founder, Designers Accord
Linn Edwards, Co-Founder, Feather Creative
Rosemary Ellis, Media and Branding Executive, Former EIC of Good Housekeeping
Piera Gerladi, Co-Founder and Creative Director, Refinery29
Claire Mysko, Executive Director of National Eating Disorder Association
Sara Ziff, Founder of the Models Alliance