.03

the approach

 

Taking inspiration from Valerie Casey's approach to The Designers Accord, we aim to launch a not-for-profit social project to create, launch, and spread a voluntary Hippocratic oath for retouchers, photo editors, graphic designers, software tool makers, and brand managers who want to increase authenticity in the images seen in the media and in advertising.

In mid-January 2017, we will have formed an Advisory Board and will gather a group of participants to meet and collectively create the accord—a voluntary oath and set of guidelines around retouching.

Shortly after, we'll throw a launch party to share the work that was done – as well as a first draft of the accord itself.

To pull this off, we need a singular oath for multiple people in the system and guidelines for different contributors. Some ideas on what stakeholders might gain from the conversation:

Retouchers & Creative Agencies
Share best practices for more thoughtful retouching techniques and receive guidance on how to bring up lighter retouching with clients.
Photographers
Share what can be done on a shoot to minimize significant retouching.
Toolmakers
Learn from their users about meaningful new features that might do things like track and score manipulations.
Artists, Celebrities & Thought Leaders
Share perspectives on what being involuntarily retouched feels like, ways to build an accord in a successful way, and what we can learn from history.
Brands & Media Outlets
Discuss body dysmorphia and learn how their peers spec images in ways that appeal to a growing class of customers and readers.
Educators
Discuss ways to infuse ethics into post production course curriculum.