.05

STRATEGY

 

PHASE 1


Curated a symposium about manipulation of images and created an influence map to form a draft oath. [1-17-17]

Gather comments about the oath and finalize it by early March. [2-7-17 - 2-28-17]

PHASE 2


Formally launch the
Retouchers Accord in Spring, 2017 with first adopters. [3-7-17]

Allow companies and individuals to join and develop protocol for logo use and language to describe their commitment. 

Develop toolkits and resources for Retouchers Accord members and continue the conversation around body image. 

PHASE 3


Incorporate the Retouchers Accord as a 501c3. 

Expand the accord to have a global reach. (2018)

PHASE 4


Launch software and app features that reward creative professionals and individuals for showing themselves without significant manipulation. (2018)